Field notes
Field notes
Guides and notes from ForestCore Utility on checkout funnel drop-off analysis, event definitions, and reading charts with care.
Short pieces from the analysis desk — practical notes on checkout funnel drop-off analysis, not generic productivity essays.
When guest and account checkouts disagree
Why averaging guest and account paths hides the step that actually loses paid orders.
Labelling a carrier outage on a funnel chart
How to mark a delivery-API failure so quarterly readers do not treat a broken week as a behaviour shift.
Reading mobile timing gaps without chasing ghosts
A slower tap pattern is not always a usability flaw — here is how we separate hesitation from friction.